Legal

Privacy Policy

Effective Date: June 16, 2026

Roth Family Medicine & Mental Health ("we," "our," or "us") values your privacy and is committed to protecting the personal information you share with us through our website, rothfamilymed.com ("Website").

This Privacy Policy explains what information we collect, how we use it, and your rights regarding your information.


Information We Collect

Information You Provide

We may collect information you voluntarily provide, including:

  • Name
  • Email address
  • Telephone number
  • Mailing address
  • Information submitted through contact forms
  • Appointment requests
  • Information submitted through newsletter subscriptions

Please do not submit protected health information (PHI) through general website contact forms unless specifically directed to do so through a secure platform.

Automatically Collected Information

When you visit our Website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited
  • Date and time of visits
  • Referring website information
  • Cookies and analytics data

How We Use Your Information

We may use your information to:

  • Respond to inquiries and requests;
  • Schedule appointments;
  • Improve our Website and services;
  • Communicate important updates;
  • Send newsletters or educational materials if you opt in;
  • Comply with legal obligations.

HIPAA Notice

The Website itself is not intended to collect or store protected health information (PHI) through general contact forms.

If you become a patient of Roth Family Medicine & Mental Health, your medical information is governed by our separate Notice of Privacy Practices, provided during the patient intake process and maintained in accordance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA).


Cookies and Tracking Technologies

We may use cookies and similar technologies to:

  • Improve Website functionality;
  • Analyze Website traffic;
  • Enhance user experience;
  • Support marketing efforts.

You may adjust your browser settings to refuse cookies; however, certain Website features may not function properly.


Third-Party Services

We may use third-party service providers, including but not limited to:

  • Website hosting providers;
  • Analytics providers;
  • Email marketing services;
  • Scheduling platforms;
  • Payment processors.

These third parties may have access to limited information necessary to perform services on our behalf.


Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of internet transmission or electronic storage is completely secure.


Children's Privacy

Our Website is not directed toward children under the age of 13. We do not knowingly collect personal information from children through the Website.


Your Rights

Depending on your state of residence, you may have rights regarding your personal information, including:

  • Accessing your data;
  • Requesting correction of inaccurate information;
  • Requesting deletion of certain information;
  • Opting out of marketing communications.

To exercise these rights, please contact us using the information below.


Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.


Contact Us

If you have questions about this Privacy Policy, please contact us:

Roth Family Medicine & Mental Health
444 Hospital Way, Suite 422
Pocatello, ID 83201
Phone: (208) 904-4705
Email: [email protected]